In her article for PCR, Claire De Bie, Principal Product Manager at Orbus Software, offers insightful guidance for IT channel partners on how to assist customers in achieving sustainable business transformation.
The role of IT in sustainability
Claire emphasizes that IT is a significant contributor to a company’s carbon footprint, with studies showing it accounts for 26% of the average organization’s emissions. This statistic highlights the urgent need for IT to be at the forefront of sustainability initiatives.
Using digital blueprints for better decision-making
A key strategy discussed is the implementation of digital blueprints. These blueprints map out an organization’s IT assets, processes, and their impact on sustainability goals. By providing a clear inventory and relationship map, businesses can conduct impact analysis, ensuring their technology choices align with their ESG (Environmental, Social, and Governance) priorities.
Practical advice for channel partners
Claire advises IT channel partners to collaborate with vendors that prioritize sustainability and offer practical solutions to help customers embed these principles into their business operations. Understanding the unique priorities and concerns of different stakeholders is also essential for providing tailored and impactful advice.
The importance of sustainability integration
Sustainability is no longer optional. With growing regulatory pressures and consumer expectations, integrating sustainability into every aspect of business decision-making is crucial. IT channel partners have a unique opportunity to lead in this transformation by supporting customers with the right tools and strategies.
Read the full article on PCR