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Business Reporter: How Digital Twins Are Driving the Future of Enterprises

An illustration depicting a computer screen displaying a digital replica of a physical asset. Behind the computer is the physical version. The background consists of a dotted pattern with shades of blue and purple.

Digital twins have long been hailed for revolutionizing how enterprises operate. A recent article by Business Reporter, featuring insights from Ed Granger, Orbus Software's Vice President of Product Innovation, highlights the transformative potential of digital twins of entire organizations (DTOs), emphasizing their role in enhancing efficiency, driving innovation, and promoting sustainability. 

Simulating changes  

DTOs allow end users to simulate processes beyond just physical assets, including new product launches or user interface changes. By observing simulated outcomes within a digital twin, enterprises can decide whether to execute these changes in the real world, reducing risk and enhancing decision-making. 

Integrated design and performance  

Traditionally, business and IT design relied on static architecture models, isolated from performance tracking. Ed Granger explains that DTOs combine business and IT telemetry data with enterprise architecture models for process, application, organization, or tech design. This integration allows for unprecedented correlation between design and performance, enhancing both. 

Real-time insights  

Equipped with a DTO, enterprises can shift from retrospective, time-consuming data collection to real-time analysis and insight generation. This capability illuminates variables like buying behavior and demand signals, previously opaque, providing actionable insights for strategic decisions. 

DTOs are no longer abstract, futuristic concepts. “Changes in enterprise IT make the extraction of data from business processes increasingly viable in today’s technological landscape. This holds significant appeal for tech-savvy business leaders looking to elevate their enterprise’s end-to-end operations to new heights,” said Ed. 

Read the full article on Business Reporter