The stand was ready and so were our consultants, armed with astute knowledge of the Enterprise Architecture market, a slick promotional videos on loop in the background and more free USB’s and pens that we knew what to do with.
The attendance was amazing and so was engagement with several customers and prospects alike at out stand throughout both days.
Tuesday went from strength to strength with a Gartner record breaking turnout of 114 attendees for our keynote speech, making it the most attended exhibit showcase theatre talk ever recorded for this event. After the lunch break Cambridge Assessments Martin Sykes captivated the audience with his keynote on “The Co-evolution of an Architecture Team, Processes, Tool and Capability”. He shared how his architecture and analyst team faced the challenges associated with the transition from paper to digital using iServer and ArchiMate.
The Tuesday evening reception provided an informal atmosphere for attendees to converse over some great food, drinks and entertainment.
Day 2 was much of the same with an equally impressive turnout and incredible talk from thought leaders in the Enterprise Architecture space.
We received a lot of interest from organizations that are looking to start using an Enterprise Architecture tool. Our consultants were able to provide insight through use cases for getting up to speed quickly with an EA initiative.
All in all the event was a success! – Next stop we will be at the Gartner USA Enterprise Architecture & Technology Innovation Summit on June 11th 2018. Stay up to date with all our events here.