We recently sponsored and participated in TechEx North America’s Digital Transformation Week, a premier event held in the heart of Silicon Valley at the Santa Clara Convention Center on June 5-6. This gathering brought together industry leaders and innovators to explore the latest trends and strategies for digital success. Our Senior Vice President of Strategic Growth, Brenda Cowie, was a featured panelist, sharing valuable insights on crafting effective transformation roadmaps.
Throughout the event, several key themes emerged, reflecting the diverse ways organizations are approaching digital transformation.
Revolutionizing traditional industries
One of the standout presentations, "From Analog to Digital: Revolutionizing a Pen and Paper-Based Industry into a New Era of Data-Driven Success," showcased the transformative journey of a family-owned laundromat business. Matthew Simmons, Co-Founder of Curbside Laundries, detailed its shift from traditional operations to a digital-first approach. By adopting technology for pick-up and delivery services, his business expanded its reach and significantly increased revenue. This transformation highlights the critical role of digital innovation in revitalizing established industries and creating new business models.
Strategies for successful transformation
Subha Shetty, Vice President of Product Management at Fanatics, explored strategies to inspire and unite teams during transformation efforts. Key elements include defining a clear vision, empowering teams, embracing innovation, and celebrating successes. Her case studies illustrated the impact of a well-articulated vision and the importance of co-designing solutions with cross-functional teams.
The role of emerging technologies
In a panel discussion on emerging technologies, industry experts delved into how organizations can integrate technologies like generative AI and automation into their transformation journeys. The panelists highlighted the strategic application of these technologies to address complex business challenges and improve efficiency. Generative AI is at the top of everyone’s list, but the key question remains: what’s the actual business impact? The panel underscored the importance of starting with small, incremental steps to manage the overwhelming nature of these technologies and achieve meaningful business outcomes.
Frameworks for enterprise transformation
During the panel "What Does a Successful Digital Transformation Roadmap Look Like?" our very own Brenda Cowie shared valuable insights on developing effective enterprise transformation strategies. She emphasized that digital transformation varies across organizations and contexts, and success requires early and frequent socialization of goals, involving the right stakeholders, clear business definitions, and ongoing collaboration. Brenda highlighted the value of OrbusInfinity for making data-driven decisions, stressing the importance of visibility and accountability in transformation projects.
At Orbus Software, we are dedicated to helping organizations navigate their transformation journeys with innovative solutions and expert guidance. The insights shared at TechEx North America underlined the importance of a strategic, collaborative, and innovative approach to enterprise transformation—principles that are at the core of what we do.