The Relentless Fight for Market Share in Finance

Banks and other financial service firms need to fight for market share, but the battle in this sector has become far fiercer in recent years. The “challenger” banks, Crypto traders, broker apps and wider Fintech firms are pushing the incumbent banks and each other at every step. 

Perhaps the key battleground here is in technology. After all, it is mobile apps, blockchain and open banking that have blown open the previously closed shop of finance. CIOs, Technology leaders, Enterprise Architects and even Risk Managers are needed to guide innovation and future strategy in the financial sector if businesses are not to be left behind.

This article will delve into the demand for omnichannel banking experiences and how IT will need to align with the business to produce the right outcomes. 

Download now to find out: 

• Why omnichannel banking is the next big battleground 
• The problem facing incumbent banks 
• The approaches needed from leadership, management and architects