In this paper, Andrew Swindell looks at methodologies to support confirmation of market positioning so that focus can be placed on those projects which best deliver the business intent.

Clear business intent is a critical first step in developing and refining your Portfolios and optimizing valuable change program investments. Many companies collect all the business unit strategies and project wish lists but struggle to prioritize the investments or align the investments to the business strategy.

A clear understanding of your market positioning and business intent will guide your investment decisions. With some Project Portfolios reaching 200+ projects and billions of dollars, if the project portfolio is not focused on delivering the business intent, misalignment can quickly show up through deteriorating assets, lower revenues or higher costs.

In this paper, Andrew Swindell looks at methodologies to support confirmation of market positioning so that focus can be placed on those projects which best deliver the business intent.